Marketing and Communications

MARKETING AND COMMUNICATIONS

I am proficient in different areas of Marketing Design, with examples of the different areas I can cover being listed below:

Digital Data Analytics - What films were the most profitable in Hollywood, 2019?

In this report, I conducted primary research using available publicly edited

databases to comprise a data report analysing the most profitable films within

the US Hollywood market in 2019. Key skills demonstrated in this report includes:

An ability to write journalistic research, using a key blend of primary and secondary sources to complement my writing.
An ability to evaluate and pick suitable data analysis models, based on the need and requirements of the journal
An understanding of data variables, including dependent, independent, ratio, nominal, internal and ordinal types of data.
Can evaluate one's research effectively, in the efforts to better future pieces that I go on to create.
Has demonstrated an understanding and correct use of the Harvard citation style system.
Has become familiarwith Tableau, a key data visualisation software.
Wider market research awareness has been demonstrated.

Marketing Communications- Polaroid

Next, I understand how brands communicate effectively and how consumers

communicate back. This report analysed Polaroid's marketing communications,

including suggestions as a result for a new marketing communication campaign

plan to appeal more thoroughly to consumers. Key skills demonsrated with this report includes:

An ability to understand and analyse metrics.
Can develop effective social media strategies incorporating numerous factors including appeal, product audience base and tone of voice,
Can evaluate and determine suitable audiences for a campaign to develop a 'consumer persona'.
Can understand and correctly apply the Harvard citation style system into journalistic writing.
Demonstrates an ability to write journalistic research, using a key blend of primary and secondary sources to complement my writing.
Demonstrates an understanding of the key differences between social media platforms and where each are best used, including Facebook, Instagram, Twitter and YouTube.

Digital Marketing Strategies- 'The Ultimate Gamer Energizer' - Razer

I am aware of general marketing strategies that businesses can operate to market a

product or service towards a target consumer. This report presents one example of a hypothetical gaming peripheral proposed for the manufacturer 'Razer'. Key skills demonsrated with this report includes:

An understanding of how the design of a campaign will influence the needed spend of a campaign, including its adherence to GDPR regulations, the USPs of the organisation, the length of campaign, training needed, and at what point of the 'product life cycle' the product will enter in.
Can effectively evaluate the correct method to conducting secondary research, including its introspection, competitors around the product and their influence, A/B testing, the micro and macro-evnirnment around a product, and how innovative the product intends to be.
Posseses knowledge of key theoretical marketing concepts, including the 'cycle of competitive degeneration' and Porter's five forces.

Consumer Analysis, Insight and Creativity- How does the consumer's decision-making change before, during and after the consumption of alcohol?

I thoroughly understand different consumer habits in areas such as their attachment to goods, their buying decision process, the effects of advocates on consumers and more. For example, I conducted this report looking into the decision-making process throughout alcohol consumption. Key skills demonstrated with this report includes:

A demonstration of key factors that will influence an analysis report, including the conceptual overview, empirical context and research methods.
The report as a whole demonstrates an ability to take part in critical analysis, based on both pre-conceived knowledge, and that which the researcher experiences in person.

Website Design - 'Next Day Care Supplies'

Another example of website design can be seen here with the website for 'Next Day Care Supplies, an eCommerce company specialising in the sale of cleaning, medical and healthcare products, which I contributed into. It was developed using BigCommerce. Functions included drafting the website’s look and wireframe, writing optimized alt text, meta descriptions and search engine optimization for each product and webpage, sourcing images for products and photographing new images where needed. Key stills that were developed through the creation of this website includes:

Can develop photography with the clear understanding of, functions and goals of an eCommerce business in mind.
Demonstrates a proficiency in creating websites for businesses of both B2B and B2C, which operates in a commercial sector.
Development of a website using the platform 'BigCommerce'.

Market Research - 'Hampshire and Isle of Wight Saliva Testing Programme'

The below screenshot shows an example of the market research which I undertook while I worked under the 'Hampshire and Isle of Wight Saliva Testing Programme'. This was a 'media roundup', which I undertook twice a week. With this media roundup, I would demonstrate awareness of wider news and market research around areas of COVID-19 testing that could have an impact on our program. Other key design skills demonstrated through this market research:

An ability to evaluate sources that are or are not appropriate for the intended purposes of communications.
The designing of posts in a readable and visually appealing format for the internal audience.

News Update - 'Hampshire and Isle of Wight Saliva Testing Programme'

The below screenshot shows an example of an internal update created on the intranet of the 'Hampshire and Isle of Wight Saliva Testing Programme'. In this post, we wanted to reflect on advances we were making on suggestions made by staff, in our 'suggestion boxes' around the laboratory. We wanted this post to act as positive reinforcement about the value of our workers. Key design features of the intranet post included:

A suitable mixture of text and visual imagery.
A more personable title that stands out from other intranet post titles.
A positive, reflective tone throughout the post.
A demonstration of wider awareness of local events that could have an impact on the topic of the post.