The social media scheduling platform that I use the most is Sprout Social.

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Functions that I can perform on Sprout Social include:

• Scheduling posts using the content calendar, both at optimal times that Sprout Social recommends when possible and at specific times.

• Setting up 'Topics' to listen to in case certain topics or keywords need to be monitored.

• Utilising the 'smart inbox' function to tag posts depending on what their topic is. The 'smart inbox' would also be used to reply back to messages received on platforms.

• Delivering monthly reports that feature numerous social media statistics across a given month.

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I have had experiencing producing multiple kinds of content suitable for social media, with this in some cases including said content myself on social media. Content would primarily be produced using a mixture of Adobe Premiere Pro and Canva.

 

You can see types of content which I have had experience producing below, with each containing a hyperlink of one example of each:

• Graphic Design

• Press releases

• Retweet of affiliated accounts' social media posts

•  Suitable usage of assets from higher companies

• Videos

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The below acts as a demonstration of one of the types of NHS assets I would use in other posts:

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I am experienced in delivering analytics for social media. With my current job with the University Hospital Southampton, when I have needed to cover social media, I am able to deliver monthly reports on social media performance. Examples of analytics that I would incorporate into these reports includes:

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• Audience growth

• Engagement rate

• Engagements

• Impressions

• Net fan growth

• Post link clicks

• Reactions

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